I’m Jeroen, Co-Founder of Salesflare, and this is Founder Coffee.

Every two weeks I have coffee with a different founder. We discuss life, passions, learnings, … in an intimate talk, getting to know the person behind the company.

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"You want to pick your customers carefully so they stick around for a long time. They also might ask you for random stuff you don’t want to build, and it can drag you in a variety of directions."

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"Don't use the confidence of your strength in one area to assume you’re going to be good at all the other functions. Be open to the idea that you might need to learn a lot about something before you even try it."

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"It's amazing how much you can achieve with articulating a vision that resonates with people. The next company we start, we will do much more of storytelling from day one."

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"I learned all these lessons the hard way and it has gotten me where I am today. I’m fine with going on that route over and over again."

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"A lot of people think that having a family while starting out is a burden or a distraction. It can actually be a huge help and support, and the motivation you need to keep going and be more successful than you could be on your own."

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"The value that your personal network will have for you in the future is so huge. You take the people that you value the most with you from company to company, and from team to team."

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"Just don’t do things you don’t want to do. Remember: it’s your life. Try not to have too many things that are pulling you in a direction you don’t want to go in."

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"I really love the problem that we're solving and the team, and that's a massive motivating factor for me. If I wasn't as into the product and what we're doing, then it would be hard after a while."

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